From 15 to 17 March COLLAR took part in the largest exhibition of Spain and Portugal IBERZOO + PROPET 2018 in Madrid. The association of the ProPet veterinary conference and the exhibition of the Iberzoo gathered pet experts from 480 companies from 53 countries.

The main conclusion after the exhibition is that it becomes more «active». Now there are more purposeful visits to the booth are visitors who buy. 30% of visitors at the exhibition are veterinarians and veterinary clinics, which allows us to expand the list of potential customers.

The main “magnet” for the booth visitors were AiryVest jackets and TM COLLAR leather products. “We like your design and quality” – inform visitors of the stand. Among aquarists, PicoSoft lamps attracted great interest. One of the clients was so enthusiastic that he bought the all PicoSoft and took the lamps to Colombia

AiryVest Lumi jackets became a significant commodity of the exhibition. The demonstration of its glowing in the dark caused a real delight. The product was introduced as an important invention of the next season.

It was very nice to meet good friends who have visited us for five years at the exhibition. It was also great to meet a fan of the company, a Russian-speaking woman from the Baltic country, who buys goods from us not only in Spain. We meet her regularly in Nuremberg, Bologna and at exhibitions in other cities.

An important goal of the exhibition was strategic negotiations with key acting clients – the exclusive representative in Portugal FlyingVet. We prepared a large list of potential customers for our Portuguese partners, had a constructive meeting with the manufacturer of components in the aquarium systems Sicce (Italy). Many meetings are scheduled for the Interzoo exhibition, which will take place in 2 months.

The exhibition was an interesting and new experience for the COLLAR team. We think that the results of IBERZOO + PROPET 2018 are very successful and we are sure that the dynamics of the development of the direction of Spain in COLLAR will significantly increase.

Press-service of the COLLAR company.