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Our mission

We help pet owners to care of and enjoy their pets

Principles of success


Innovation only

The company develops and manufactures bestselling products, unique for the world market.

Customer focus

Cooperation with distributors is conducted in the format of a partnership: consulting and information support, marketing support, warranty service.

Constant development

Every year the company presents new products at the world pet market and confidently expands the geography of its presence in Europe, America, Asia and Africa.

The history of the company

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The 1st Dog Puller World Championship.

The championship in Prague gathered 70 sports pairs from 7 countries.


First wireless aquarium

COLLAR presented concept of the world's first wireless aquarium on Interzoo 2018.


COLLAR innovations

The premiere of Flyber – world’s first double-sided flying disc for dogs.


Pet Business Award*

AiryVest dog jacket was recognized as “The Best Pet Product in the United States" (“Dog Apparel“ category) *Industry Recognition Awards 2016 by an influential Pet Business Magazine (USA).


Sports for dogs

The presentation of Dog Puller – a new dog sport based on exercises with PULLER dog fitness tool.


Worldwide success

The premiere of aPUMP – the smallest and the most silent aquarium air pump in the world.


New flagship brand

The premiere of AquaLighter – the series of innovative LED lamps for aquariums.



The premiere of PULLER – the unique fitness tool for dogs.


International expansion

For the first time the company took part in Interzoo 2008 (Germany), the international pet industry’s leading exhibition.


Celebrating the First Million

The millionth dog collar by COLLAR Company was released.


New product on the market

The premiere of SuperCat, a wooden cat litter.


Genuine leather collars and leashes

The beginning of the manufacturing of genuine leather collars and leashes.