(Русский) AquaTerra Show 2017: продолжение следует!


COLLAR on Pet Fair Asia 2017: the eastward shift of innovation


COLLAR Company will take part in Pet Fair Asia 2017 which will be held in on 24-27 August 2017. Pet Fair Asia 2017 is one of the largest international pet industry fairs across the Asia region that takes place in Shanghai, China.

At the booth W3Q21, the company will introduce the new range of products: an extended assortment of Soft and Glamour premium leather accessories, an upgraded line of popular PULLER training tools and LIKER balls, new designs of the world’s lightest AiryVest dog jackets, as well as AquaLighter aquarium LED-lamps.    

As usual, Pet Fair Asia 2017 will become an interactive platform, where leading pet products manufacturers will introduce their new products. COLLAR Company will present the following top-class newly designed items: 

Flyber, the first double-sided flying disc for dogs and their owners. Due to its unique shape, material and optimal size, it is excellent for playing with dogs of most breeds.

PULLER Micro, a new version of the popular PULLER training tools. From now on trainings with PULLER are available even for the owners of miniature dogs.

Aquarium lovers will be happy to meet an upgraded line of stylish Pico Soft LED-lamps with a flexible body for round aquariums and florariums, as well as an extended line of NanoClear products for fouling protection.   

Pet Fair Asia 2017 will gather together industry leaders from more than 30 countries. About 950 exhibitors, 80 000 consumers and 28 000 pet industry professionals from all over the world expected to participate in the event during the four days. 

Apart from the fair agenda, the following associated events for the professionals of the zoo industry will take place within the framework of Pet Fair Asia 2017: 6th Petfood Forum China, 4th Annual Meeting for Pet Hospital Management, as well as 7th International Pet Industry Summit.

We are looking forward to meeting our friends, customers and partners at our fair booth № W3Q21. See you at Pet Fair Asia 2017!


COLLAR on the «AquaTerra show-2017″

On September 2-3, AquaTerra show-2017, a specialized exhibition dedicated to modern aquaristics, decorative ponds  and  terrariumistics  will take place in Kiev, on the territory of "AKKO International" (Prospekt Peremogy, 40-B). The organizers of the exhibition are the Public Union "Association of  the Zoo business of Ukraine" and the All-Ukrainian Association of  Aquarists.

In 2017 COLLAR, TM AquaLighter will also take part in the exhibition as a partner  and  already  traditionally  present on it the widest range of its products.  In particular,  for visitors  will be presented with innovative developments of  the company in the field of aquaristics:

• NanoClear  –  an extended line of unique aquarium care products  that  prevent  the fixing of a scurf on the stones and glass walls of aquariums,

• PicoSoft  –  advanced modification of  the LED-lamp with a flexible body for aquariums and florariums,

• aHeater  –  new automatic fully submersible heater-thermostat for aquariums up to 60 liters.

Also in the line of popular aquarium sets Pico Set (5l.), Nano Set (10 l.), Nano Marine Set (15 l.) there is one more novelty  -  miniature Betta Set (2.7 l.), which is ideal for breeding  Betta Fighting Fish.

Within the framework of the AquaTerra show-2017, COLLAR will also act as the general sponsor of the Betta Fish show, the first All-Ukrainian  final of Children Competition of  Aquarium Design, and the sponsor of the Miniature Aquarium Design Competition.

At the Betta Fish show, the leading aquarists of Ukraine will present to the public more than 100 species of aquarium Fighting Fish, including  their hybrids and unique Betta Giant  line.

Along with professionals, amateur aquarium enthusiasts will compete for the title of the best in the category "aqua-design" in the competition for the design of miniature aquariums "Microaquarium-2017" (up to 10 liters). Winners will be democratically determined not only by an authoritative jury, but also by visitors to the exhibition.

The first All-Ukrainian finale of the Children's  Competition of  Aquarium Design is held to teach children to spend their free time interestingly and meaningfully, to bring up a sense of harmony and respect for animals. The winners of regional aquarium design competitions will take part in it, which are held throughout the year. It will be a real holiday for children,  which include: an exciting competition, the patronage of aquarium designers with a world-wide name, and, of course, the general attention and the sea of ​​gifts.

Informational partners of the event are Internet portals,, the 1st information zoo-portal of Ukraine PetsToday, the international exhibition Aquarama-2017, periodicals  ZooDrug, ZooInform, other well-known organizations and companies.


COLLAR Strengthens International Partnership


July 23-25, 2017, COLLAR, a world-famous producer of innovative pet products, hosted a delegation of partners from Japan, owners and top managers of Dear Children (Tokyo), distributors of PULLER TM in Asia.

Within the framework of the five-day program of the visit, were held a number of working meetings and events. The guests got acquainted with the organizational structure of COLLAR company, its management, technologies for the production of training tools for dogs TM PULLER, mini-balls TM LIKER, the world's lightest jackets for dogs TM AiryVest, goods for aquarium TM AquaLighter, wood filler TM SuperCat, and high-quality leather ammunition TM Glamor and Soft.

The Japanese guests paid special attention to the working meeting with the COLLAR development team, which embodies the slogan of the company "Innovation Only".

Within the visit of the delegation, valuable professional knowledge was exchanged. Head of PR-direction of Dear Children Masaki Kobayashi presented to the company's employees the strategy of promotion of PULLER training tool, one of the key products of COLLAR in Japan.

On response, an exclusive master class of DOG PULLER, a new popular sport for dogs, was prepared for the Japanese guests. According to the results of the master class, the Japanese cynologist  Keisuke Yoshida received the official certificate of PULLER-coach.  He was approved by Sergey Shkot, the developer of the unique methodology of the PULLER-training, and Varvara Petrenko, the President of the International Federation DOG PULLER.

In the continuation of the promotion of PULLER and DOG PULLER at the global level, among other issues, the parties discussed the details of the joint preparation for the Olympic Games for pets planned to be held in Tokyo in 2020.  It should be noted that both companies are direct co-organizers of this event, and DOG PULLER is already included in the list of basic sports disciplines for dogs.

Knowing about the programs of social responsibility of business in Japan and the participation of Dear Children in it, the leadership of the host country demonstrated its own achievements in the sphere of social projects implementation. An unforgettable impression on foreign partners was made by visiting the center of medical and social rehabilitation of disabled children "Vozrozhdenie". Here Yuri Sinitsa, the owner of the COLLAR Company, together with his dog Lilu, Cane-Corso breed, held an open session of Canistherapy. Popularization of this rare, but very effective type of therapy is one of the key social projects of COLLAR.


The guests were also presented with an equally important large-scale social project – modern European level sports complex "Chernigov-Arena", built with the help of COLLAR for the residents of the city. In September 2017, the children's football school with modern teaching methods will start functioning here.

The informal part of the program included a number of fascinating excursions, acquaintance with the monuments of ancient Russian history, culture and architecture.

A special surprise for Japanese partners was the flight on a big air balloon.

Information reference

Dear Children is a Japanese company headquartered in Tokyo. The company is the exclusive distributor of COLLAR products in Japan. COLLAR and Dear Children have been successfully cooperating for more than 4 years. The company's owner is family couple Hiroshi and Setsuko Shimomura.